Performance Marketing Agency

We're Rad Lemons.

A performance marketing agency built for brands that are serious about growth. Not followers. Not impressions. Revenue that compounds.

Our Mission

Make every
dollar work
harder.

We exist to close the gap between what brands spend on marketing and what they actually get back. Most agencies celebrate clicks and reach. We celebrate revenue, ROAS, and compounding growth.

Every campaign, every creative, every strategy is built around one question: will this drive measurable business growth? If the answer isn't a clear yes, we don't do it.

"We don't chase vanity. We chase results."

— The Rad Lemon founding principle.

What Drives Us

Our values.
Non-negotiable.

These aren't framed in the lobby. They're built into every decision we make.

Performance First

Every decision runs through one filter: will this drive measurable revenue? If not, it doesn't make the cut.

No Vanity Metrics

Likes and reach don't pay the bills. We track the metrics that matter — cost per acquisition, ROAS, revenue.

Radical Transparency

You see everything — what we're doing, why, and how it's performing. No smoke. No mirrors. Just honest data.

Always Learning

The best strategy today won't be the best tomorrow. We test, adapt, and stay ahead — so your brand never falls behind.

The Team

The people behind
the bite.

Alex Carter

Founder

Head of Strategy

10+ years turning ad spend into compounding growth. Alex built Rad Lemons on one belief: performance marketing should be accountable, not ambiguous.

Jamie Novak

Lead

Head of Paid Media

Managed $12M+ in ad spend across Google, Meta, and beyond. Jamie doesn't run campaigns — they run growth engines built for your specific audience.

Sam Torres

Lead

Creative & Conversion

Obsessed with what makes people buy. Sam leads creative and CRO — every landing page, ad, and funnel is tested until it converts.

Let's Build Something

Ready to grow
with us?

Book a free 30-minute strategy call. We'll show you exactly where your marketing is leaking money — and how we'd fix it.

Minimum 3-month engagements Transparent reporting Strategy before execution South Africa · Netherlands · United Kingdom