Who We Are

Our
Story.

Rad Lemon started with a simple frustration: too many good businesses were handing their marketing to agencies that didn't really care about them.

Indi, Sav, and Max each came from different corners of the industry: brand strategy, creative direction, and digital performance. When we came together, we realised we had something rare: three people who could cover the full picture, and who all believed that the best work happens when you genuinely give a damn about the business you're building for.

So that's what we do. We take on a small number of clients. We learn your business deeply. We treat your brand like it's our own. And we put our name on everything we build.

Sound like your kind of team? Book a call

The Team

The people behind
the bite.

Small team. Sharp focus. Every person here works directly on your account.

Indi, Founder

Indi

01

Brand & Strategy Lead

Experienced in building and scaling digital-first brands, Indi specialises in brand positioning, growth strategy, and insight-led campaign development grounded in conceptual thinking and measurable performance analytics to drive commercial impact.

Sav, Creative Director

Sav

02

Creative Director

Sav leads creative direction, art direction, and design research. Every brief goes through her, whether it's a campaign, a landing page, or a brand identity. She thinks before she designs, and understands the intent behind the work, not just how to make it look good.

Max, Digital and Performance Lead

Max

03

Digital & Performance Lead

Max is the one making sure everything is measurable, trackable, and built to last. From web development to analytics to campaign architecture, he builds the technical foundation that turns strategy into performance you can actually see.

"We work on your business
like it's our own."

The Rad Lemon founding principle.

Let's Build Something

Ready to grow
with us?

Book an intro call. We'll cut through the noise and talk about what's actually holding your growth back.

30 minutes. Honest read on what's working. No pitch, no pressure.

Sharp. Grounded. Hungry. A team of three, zero dead weight Transparent by default Johannesburg · Global reach